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Samsung is a South Korean brand of electronic products established in 1938 by Lee Byung-Chul. However, the basics aren’t enough to write a case study as a part of our marketing assignment. For this reason, students often look for Samsung market segmentation case study help. We at Sample Assignment are a team of academic experts who have researched various marketing topics and will provide well-researched content to provide the best Samsung market segmentation case study help in Canada.
However, before starting the case study, we need to know some facts about Samsung, like how it grew all these years, its research and development technology, subsidies, and branches. To know about this, you need to have in-depth knowledge about the company or do a lot of research work, but why stress when you have a Samsung market segmentation case study helper to help you out? Our team of experts looks for authentic sources to help you with the research work and write your assignment for you, as sometimes you do not have enough time available because of academics and other subjects to work on.
Samsung divides all the customers into various segments or classes and offers each segment a different product or model according to the trend and needs of a particular age group. Various segments of the market are based on geography, demography, psychographic, and behavioural aspects. In Canada, Samsung uses segmentation to reduce the risk of deciding when, where, whom, and how marketing will be used. Segmentation helps a company advertise the product because it is only directed to a particular segment and its characteristics.
Samsung Geographic Segmentation divides the region based on north, south, east, and west. As each region might have different demands, they try to fulfil the demands based on the region targeting a particular group.
In demographic segmentation, they try to divide customers into male and female categories, and the age factor is not very prominent for them. Still, their customers belong to the age group of 13 to 60 years. Different income groups are offered products with different features and have various price ranges. That makes Samsung suitable for everyone. They also have a divided customer according to occupation, such as student, employee, and businessperson.
When it comes to psychographic segmentation, customers are classified based on their lifestyle and personalities, like the sports-loving person, Kpop lover.
Whereas Behavioral Segmentation is based on features and benefits, they look in Samsung like storage, design, features. Also, they keep track of exusers, current users, new users, and expected users.
With this kind of segmentation, Samsung targets its customer and gain their loyalty.
Students sometimes want to know what kind of case study question we have solved so far. So let us discuss a few sample assignment questions on the Samsung market segmentation case study written by our experts. Who are proficient enough to solve your query regarding any topic and give an instant solution?
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