Starbucks Company is rooted in the year 1971. It began as a small store that offered some of the best coffee beans, tea, and spices in the world at the Pike Place Market in Seattle, in the United States of America. Today it is a giant transnational that has more than twenty-four thousand branches in more than 70 countries around the world. Starbucks Customer Analysis had played an important role in the expansion and internationalization of its markets, which has been successful.
A Case Study On Starbucks by our Sample Assignment will describe said strategic management that resulted in the successful expansion and internationalization of its brand. If we analyze the mission of Strategic Analysis Of Starbucks Corporation, "to inspire and nurture the human spirit: one person, one cup and one community at a time.
Few companies in the world generate more engagement and loyalty than Starbucks. This multinational coffee sales company has won the hearts of consumers, not only with a good product and impeccable customer service: Market analysis of Starbucks has always sought differentiation through offering value, especially in its digital campaigns.
The strategies Starbucks has managed to woo the consumer. It is no longer just the search for apps to facilitate payment on the mobile phone, nor is it a benchmark for customer service on social networks, nor that it was the first cafeteria to implement free internet access - so common today to world level-, Starbucks is the result of a company philosophy that has focused on the customer as the center of its entire global strategy. And that has made Starbucks competitors try to copy their stocks.
The digital strategy carried out by Starbucks has emerged as a paradigmatic model of what is currently known as emotional (or experiential) marketing. This type of marketing is based on a strong affective connection between the brand and the customer. Assuming that most purchasing decisions are based on emotion and creating an emotional connection with the consumer.
With this new business model, Starbucks has managed to create a community of consumers loyal to its brand, which makes it a benchmark, despite its high price, for example. And it is that triumph is not a matter of chance but is based on retorting to unmet needs, and Starbucks has achieved this by examining the individual demands of each consumer.
The main value of Starbucks lies in the orientation of its brand towards a buyer persona who wishes to belong to a select community (in the words of the company's Marketing Director, Beatriz Navarro, the Starbucks buyer persona comprises women (60%) and men (40%) between 25 and 45 years old, of medium or medium-high level, urban, who like new technologies, personalization and are aware of the latest trends).
The strategy Starbucks has made its public consider selling coffee, not as a product but as a service, 'the Starbucks experience ', where the priority is to create an emotional connection with the customer, and where once the consumer wants to be part of the Starbucks community, the company's next goal is to involve you in the entire experience. In addition to being a brand that fosters an enriching user experience, your company can learn other things from the Starbucks business model.
If you are thinking of carrying out the marketing plan of a coffee shop or any other business, Starbucks leaves a series of conclusions that you can apply:
Study Your Consumer Persona
Starbucks is aware that most of its customers are not as sensitive to a rise in the price of coffee. This type of client values other variables more, such as user experience and Consumer Analysis on Starbucks. A word of advice: be clear about what kind of performance indicators your target audience values the most, and put special emphasis on maximizing their performance.
Use the Added Value to Differentiate Yourself from Your Competition
You can try to justify the benefits of your product or service to consumers. If the client himself does not see that added value that you are talking about, the decrease in sales will be inevitable. The value of Starbucks is not the product itself, but the experience that comes with having a cup of coffee. What is your main value? A tip: exploit it to the fullest.
A Consumer Service or Orientation System
For Starbucks, users must perceive themselves that they are important to the company through personalized and friendly treatment, but all that they are unique. The connections between brand and user are complex and cannot be left to chance.
According to the experts of our Case Study Assignment Help, the overall strategies Starbucks pours its main efforts on creating a service to the customer to make delight the consumer. A word of advice: customer service is essential. A satisfied customer will become an ambassador for your brand, while a disgruntled customer can create an unprecedented crisis.
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Starbuck's case study is an incredible technique to apply considerations that you have learned in your colleges and business universities. The theory behind writing a case study on Starbucks is to test the relevance of a hypothesis in real-time or a comparable circumstance with the aim that substitutes can gather direct information on that circumstance.
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