Sustainable Environmental Marketing provides the students studying this unit an integrated understanding of sustainable environmental issues as they relate to a specific business environment and for overall management as well. Hence, this unit is closely related to Business Management and Applied Strategic Marketing. Proper completion of this unit enables business managers to utilise a conceptual framework for analysis and development of strategic response of environmental issues. It also helps in proper understanding of potential business cases for sustainable environmental business issues. This course provides an integrated overview of ecological, business, human sustainability as the students study a variety and series of business and environmental case studies to analyse them comprehensively. Students carefully study environmental sustainability practices with a problem-based learning approach that enables them to become effective managers in future as they examine critically involved business principles.
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