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The marketing orientation is an approach used by an organization that is focused on identifying the desire and needs to be demanded by consumers. The products created by these organizations are as per consumer needs to provide better production services that would satisfy their customers.
The market is segmented and targeted as per the product type. Under marketing orientation, critical components under new product development are considered before introducing a product to the consumers. Under this, consumer preferences are taken into consideration before developing a new product or innovating an existing product. Writing a marketing orientation assignment is a strenuous task that is why students look for help with marketing orientation assignment.
The strategies under marketing are decided by marketers but the marketing orientation cannot be dictated within an organization. These orientations are categorized under five categories which are as follows.
Under this, a huge production model operates by streamlining the production process for products that are offered. Production cost is lowered as under this orientation the organization thinks customers value prices. Therefore, to meet the price needs of consumers various cost reduction techniques are adopted.
Products are continuously improved so that they can be better than competitive products. A product orientation is concerned with the quality of products offered by the organization. it intends to increase the prices of the product offered to the consumers, but this orientation does not relate to production orientation. Therefore, an increase in price is one of the factors under product orientation. Premium product and high-quality products manufactured with the motive of making superior in the market then the products offered by the competitors.
An organization works and functions within a society. Therefore, the organization must maintain and operate within societal orientation. The consumers are often environmentally friendly products when it comes to their consumption. For pharmaceutical industries, it is an ethical consideration to follow society orientation to run its operations. Organizations images enhanced which are involved in social orientation. It becomes more appealing to sell products in the market. Last but not the least; it is ethical for every organization to be considerate about the society you are operating in.
When the organization collects market and target audience information before conducting any production or selling activities then it is known as market orientation. It is done to acquire knowledge about what customers want from the company. It is based on the customer-first approach; therefore, everything is produced and manufactured as per the consumer demands. Various factors such as cultures, behaviour, and values are considered to satisfy the needs of the consumers. The basic aim of market orientation is consumer satisfaction, research activities, and loyalty of consumers. The main disadvantage under this is the rate at which changes take place in a market.
In an organization that is a sales-oriented focus on selling more and more products to its consumers. Consumers needs and wants are not a priority but selling more and more products is. When organizations feel that they are not meeting their sales needs then they should adopt sales orientation to boost up their sales. Through this orientation, short term advancement in sales can be generated but there is a risk of losing consumers satisfaction.
These marketing orientations vary from industry to industry and even organization to organization depending on their focus and goals. Guidance on International Marketing Assignment Help is also provided by experts to Australian students.
Experts at Sample Assignment will provide marketing orientation assignments as per the citation and referencing styles mentioned in assessment guidelines by the university professors. You can get a free Marketing Orientation Assignment sample online written by experts on various subject domains. It is not an essay to write orientation assignments when you are studying for your exams.
You can attain marketing assignments on various other subjects also such as market segmentation, 5Ms of marketing, marketing strategies, marketing policies, consumer satisfaction, types of markets, and many more. You can go through free samples just by registering at the Sample Assignment before you order Marketing Orientation Assignment Help. Here are some of the samples of marketing orientation assignments written by assignment experts.
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