MKF2121 Assessment Answers Australia

The marketing research involves the conduction of extensive research in marketing decision-making by creating important deliverables such as a brief, proposal, and report. A research project must be planned and managed. Techniques for qualitative and quantitative research includes marketing interpretation, statistical analysis, and reporting. The overarching goal of this course is to give a foundational grasp of marketing research approaches used by well-managed businesses. To extract the most important information, the course integrates issue formulation, study design, questionnaire creation, sampling, data collection, and data analysis. The group project is an important part of the learning experience. Students work in groups, and use marketing research methodologies to address real-world business challenges from a range of sectors.

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Topic Covered under the MKF2121 Marketing Research Methods Course

• Introduction to Marketing Research
• Planning for Research
• Secondary and Syndicated Sources of Marketing Data
• Qualitative Research Methods Descriptive Research Methods
• Questionnaire Design, Measurement and Scaling
• Sampling
• An Introduction to Data Preparation, Analysis and Hypothesis Testing
• Data Analysis: Logic of Hypothesis Testing and Test of Differences
• Data Analysis: Hypothesis Testing Related to Associations
• Data Analysis: Multiple Linear Regression
• Causal Research Design: Experimentation

Learning Outcomes of MKF2121 Marketing Research Methods Course:

This course will teach participants about qualitative and quantitative research methodologies and how they may be used in marketing research. This course focuses on marketing research as a tool for management decision-making and satisfying. As a result, it is largely aimed towards future users of research findings rather than research professionals. However, the latter group will benefit from a deeper awareness of the breadth of techniques available, as well as a better understanding of customer demands, if they wish to continue with further studies in research methods.

The participants will develop problem-solving abilities and capacity to transform a management problem into a workable research question. This course provides them with a working grasp of marketing research principles and procedures, particularly in the modern information era. They will increase their awareness of the biases and limits of marketing data. They will be able to improve their knowledge and grasp of questionnaire design and sample theory. They will get a grasp of attitude assessment and its implementation in marketing research and will become proficient in qualitative and quantitative research methodologies and how they may be used in marketing research.

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