MKTG2010 Marketing Research Assessment Answers Australia

MKTG2010 Marketing Research Assessment Answers

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Marketing research is a vital activity of research that supplies accurate and on-time information to various entities including businesses, government, and not-for-profit organisations to assist in minimizing the uncertainty and risks in association with decision making. This course unit introduces students the process of preparing and planning work needed to initiate a marketing research project.

Students in this course will learn to carry out the marketing research with the desired thought process for formulating the research questions, and proposing the research strategies that adhere to the best practices for answering the research questions. They have to give special emphasis on the initial stages of marketing research process comprising identification of problem, contextualisation and conceptualisation of problem, research proposal development, executing exploratory research via secondary data and administration of a pilot survey and execution of fundamental analysis.

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List of Institutes in Australia Offering Marketing Research Course

• University of Tasmania
• University of Sydney
• University of New Castle
• Australian National University
• Victoria University
• Swinburne University of Technology
• University of South Australia
• University of Western Australia
• Deakin University
• Curtin University

The aforementioned universities or institutes in Australia are renowned for their quality of teaching and research and they offer distinct inter-related degree courses. If you are studying in any of these universities, then it is very important to follow all marking rubrics and meet deadlines.

Structure of Course

This course unit of marketing research comprises the following topics:

• Introduction to Marketing Research
• Research Designs
• Measurement Issues
• Questionnaire design
• Planning a Research Project
• Field Research
• Problem definition
• Data Analysis
• Sampling Design & Procedures
• Communicating the Research Project

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Learning Outcomes of Course

After completing the course successfully, students will become capable in:

• Explaining the fundamental concepts of marketing research which facilitate the definition of problems and critically analysing approaches for solving the problem.
• Analysing and evaluating fundamental marketing research theories.
• Accessing and selecting numerous quantitative and qualitative data collection methodologies.
• Demonstrating an extended knowledge of syndicated and secondary data sources.
• Engaging independently and in collaboration for planning, implementing and analysing research that informs market decision making and problem solving.
• Finding solutions to the market problem depending upon the integrated relevant evidences.
• Producing an evidence-based marketing report for maximising likelihood of efficient implementation of solution.

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Career Opportunities

The future of the industry in market research is filled with opportunities and challenges. Students must be equipped with latest technologies including artificial intelligence or machine learning to enable faster analytics and creating reports. The potential job roles in this field are listed below:

• Market research specialist
• Market research analyst
• Associate consultant
• Market researcher
• Market research manager
• Market research executive

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Our Experts Discuss the Approach to Draft Assignment Solution on MKTG2010

In addition to the assistance with completion of the applied research project, our world leading experts will help the students gaining in-depth knowledge regarding the applications for quantitative and qualitative market research methodologies and its significance in making sound business.

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Develop technical capabilities and gain creative capacity under the supervision of our experts to address the big challenges. The experts encourage students to follow the below mentioned approach to draft a perfect assessment solution:

• Check the type of assignment (essay, reports, email communications, articles, case studies, thesis or dissertation, literature review, etc.) and formulate the solution accordingly.
• Note down the desired referencing style (APA, MLA, Chicago, etc.).
• Look for the required formatting style before commencing the assignment solution.
• Carefully note down the overview of the assignment and then prepare a draft after conducting in-depth and high performance computing research.
• Write the assignment solution by strictly following the marking rubrics provided by the university.
• Incorporate their problem solving, and critical thinking skills along with knowledge planning, designing, evaluating market research, data analytics, and artificial intelligence to solve different assignments.
• Include all necessary elements, software, and methodologies desired in the assignment.
• After completion of the assignment solution written in a perfect layout format with proper citation of references, read the file at-least twice or thrice to rectify any error.

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