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The course will help you understand the importance of a brand, and it helps to grow the business. Building a strong, long-term brand is critical in today's competitive environment. This entails generating an engaging, favourable, and long-lasting brand image for your organisation, product, or service in order to establish an identity for your brand.
This sets your brand apart from the competition and establishes an emotional bond with your consumers and other stakeholders. The entity's essence, history, and values and its future orientation are reflected in the brand. Branding isn't just for businesses; it's also important for personal growth.
Personal branding aids in the development of a distinct personality and professional identity. This is a crucial quality to have as you begin and develop in your job and life. This subject will allow students to investigate and apply basic brand management and marketing theories, frameworks, and applications to a variety of personal and corporate, product, and service contexts.
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Our MMK280 Brand Management academic assistance says that after completing the course, you will get a clear understanding of brand importance and how it has played a significant role in the company's development and growth. Here are some learning outcomes of this course jotted by our MMK280 Assessment Answers provider -
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Branding is the process of distinguishing one producer's products from those of another (competitor). In today's competitive environment, branding is more important to customers, corporations, and society. Product identification, distinction, promotion, demand generation, and publicity all benefit from branding.
Branding is important since it creates a lasting and positive impression on consumer and informs them about what to anticipate from your business. It's a technique to stand out in the and from the competition by stating exactly what you have to offer, making you the superior option.
Source - Elliott, Richard H., Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan. Strategic brand management. Oxford University Press, USA, 2015.dow
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Mainly there are three types of brands available - A corporation or company brand, product brand and personal brand.
Some most common and widely used branding strategies are - brand extension, flanker/fight brand strategy, line extension and new brand strategy.
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