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Retailing is a process that involves distribution wherein all the activities indulged into selling the commodities directly to the end customer are involved. Retailing is considered to be a convincing, convenient and comfortable process of selling products and services. It can be said that retail marketing is going through radical restructuring which is due to the enhancement in purchasing power, per capita income and taste and preferences of the customers. With the entry of ATMs, plastic money, debit cards and credit cards along with various other consumer facilities, taste and preferences of the branded products are also included for evolving retail marketing.
Retail Marketing is not only about purchasing and selling but is about representing different other personalized consumer services. With Retail marketing taking up the speed in the market, it has provided a novel look to FMCG, Fast-moving capital goods. This has not only enhanced the need for distinct goods within the market but has also transformed retail marketing into the second biggest employment area as the first is agriculture.
The retail industry is considered to be the fastest evolving and vibrant industries across the world and has also made its contribution to the growth of the economy of numerous countries. The term retail was derived from the French word Retailer that signifies cutting a piece off or to break bulk. It can simply be said that it shows a first-hand transaction with the customer.
Retailing mainly indulges direct interface and interaction with the customers along with the coordination of different activities in business from end-to-end, straightaway from the designing stage of a product, delivery and lastly post-delivery service provided to the customer.
In short, retailing is a process which involves the delivery of commodities in time as demanded by customers at a price which is affordable and competitive. If you are facing any issues in understanding the concept of retailing, then Retailing Assignment services is the choice for you.
Store retailing- Departments store can be regarded as the best type of store retailing that attracts numerous customers. Various other kinds of store retailing involve speciality store, convenience store, supermarket, drug store, extreme value store, discount store, catalogue showroom and superstore. Various store retailers adopt distinct pricing and competitive strategy.
Non-store retailing- Non-store retailing is selling of commodities outside the convenience stores or shops as evident from its name. Non-store retailing can be classified further under:
Corporate retailing- This type of retailing involves retail organizations like franchises, retailer and consumer cooperatives, corporate chain stores and merchandising conglomerates. Various benefits can be achieved by these organizations collectively such as broader brand recognition, better and qualified employees and economies of scale.
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