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Service marketing is a narrow term of marketing it deals with both business ton consumer and business to business service. It include marketing of services like financial services, car rental services, telecommunications services, health care services, all types of hospitality services, air travel, and professional services. Marketing is meant to convince the customer to purchase a good by highlighting the need and benefits of the given product or service. It is a science where students learn the theoretical concept of selling a product or a service to the consumer. It helps to develop skill for the transformation of the possession utility of a product. It comprises of the four P:
Classroom lectures can only impart theoretical knowledge; practical understanding can be gained by exclusive hands on experience only. The sale of commodities involves lots of clever strategies, tricks, research, and promotion to convince customer crossing geographical barriers, culture, economy, and age.
The focus of every business is to sell the product and earn high income. The sales depend on the marketing of the product whereas marketing is contingent on the strategies developed by the professional marketers, to convince a customer for a purchase.
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