Strategic Brand Management entails an introduction to issues and concerns faced by brand stewards and provide Australian students with contemporary tools to manage them. This unit that is also studied as a part of marketing management stresses on practical application and applied focus for students as it boosts practical learning experience for the students. Hence, a lot of case study approach and emphasis is given to contemporary trends in the branding practice and which is strategic in nature. The strategic brand management process uses three key blocks for analysis that are identified as follows:
Understanding and exploring a brand and benefits of a strong brand reputation over the competitors acting as a competitive edge.
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