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Blackberry brought the revolution in the field of smartphones. It was launched in 1999 by Research In Motion that laid the foundation of smartphones. With the launch of Blackberry, the market of smartphones changed in the decade, showing the spectacular growth in the RIM making its two co-CEOs billionaires. By the end of 2007, its market share was touching the sky with around $60 billion market capitalisation. But being unable to keep up with the trend, sales in 2016 was only $2.2 billion. And that company kept losing its major money, which led to the company's fall, and its survival became hard.

the rise and fall of blackberry case study help

You might be confused why we traced down the history of the blackberry smartphones. Blackberry is a very good example of how a company that fails to follow the trend falls very hard. Many business Universities make The Rise and Fall of Blackberry Case Study an important assessment in their course module. If you also got a case study on Blackberry, you can talk to our academic advisor. Our experts conduct explanatory sessions where they help you dive deep into the topic to have a clear understanding of the writing part and work on it. Take a quick look at the article to learn more about the topics of highlights by our academic experts and get their The Rise and Fall of Blackberry case study assistance in their online sessions.

Learning Outcomes Of this Case Study

  • This case study helps us understand the benefits of innovation and its linkage with strategy making.
  • It helps us understand how it is important to work on our competitive advantage and work accordingly.
  • Through this case study, we also understood the difference between the pioneer and follower and the challenges they need to overcome.
  • We understand the importance of the leadership and culture that need to follow for a successful organisation.
  • Understanding of fundamental strategy, vision, mission and objectives so that you can tackle competition, lawsuits and other problems smoothly.
  • Get the idea on how one should design their marketing messages that is simple and customer-focused.

These are some benefits from The Rise and Fall of Blackberry Case Study knowledge.

Blackberry Life Cycle: Development To Failure

the rise and fall of blackberry case study help

Blackberry was a pioneer company, and it was a trendsetter in the smartphone industry. But as the trend changed, Blackberry kept following its traditional method, and it failed. Since Blackberry believed that they were pioneers and not followers, this mindset ruined their company. So let's look into its life cycle and phase to downfall.

Year

Work

1984

Research in Motion was founded

1988

RIM developed Mobitex wireless packet-switched

1988

Released the product  DigiSync Film KeyKode Reader

1992

Jim Balsillie becomes co-founder

1996

A pager that is the first keyboard base device

1997

Becomes part of Toronto Stock Exchange

1999

First Blackberry with mobile email

2002

Voice calling capabilities to Blackberry

2003

First Blackberry with colour screen

2005

RIM CEO name comes under 100 most influential people

2006

The handset had a digital camera and multimedia

2008

The first touchscreen launched but doest get much hype because of the launch of the iPhone

2009

It launched the app world, but it always had some problem

2011

An unpolished playbook was released, but the results were poor. Later in the year, 2000 jobs were cut.

2012

Both the co-CEOs stepped down from the position, and 5000 job cuts occurred.

2013

Two new smartphones are launched didn't do well, so the new CEO also resigned. More people are laid off, leading to companies opening deals to sell themselves and go private.

Through this, we can see that company that started with the innovation went downhill once the competitors appeared.

A Sample Case Study For Your Reference

So here is The Rise and Fall of Blackberry case study sample online undertaken by our experts, which students provide for the explanation.

So, in this case study, you have to compare it with the blackberry case study and find out the various details as per the need of the question.

Question File

the rise and fall of blackberry case study sample question

Our experts helped the student by explaining the similarity between this case study and The Rise and Fall of Blackberry Case Study. Experts guided students in finding reliable sources and then how to extract the important information. Our experts also explained the referencing and formatting style for better understanding and to help you get good grades.

Peer Review On The Rise And Fall Of Blackberry Case Study

Most of the expert's reviews suggest that the major reason for the downfall of the blackberry smartphone is that when iPhone came into the market. The Blackberry lagged cyclic adaption misalignment that it lagged in one or more business strategies. It believed that being the pioneer, it didn't need strategies that made it one step behind the competition and, therefore, missed out on many opportunities and lost market share. Blackberry missed many important updates that led to its decline, like during the introduction of the play store didn't do anything.  And when Apple launched its iPad then also Blackberry launched its playbook very late. But since Blackberry didn't follow the trend, it had a hard failure.

Source: Moussi, A., & van Amsterdam, U. (2017). Mini-Case Study: The Downfall of Blackberry. Universteit van Amsterdam, 5.

the rises and fall of blackberry case study

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