Public relations (PR), refers to the way individuals and organizations communicate to the outside world through the media. In a nutshell, it deals with management of information between the between an individual, an organization and the general public. Public relations are maintained by specialists who address the media either directly or indirectly to maintain a positive image and initiate a good relationship with the audience. Examples of forums for public relations include newsletters, press releases, public appearances, conferences, and conventions. In the business it the work of a PR specialist to create and maintain a good image with customers, by communicating on behalf of the business and presenting their products and services to the general public. A positive image in the eyes of the public helps create a strong relationship with the customers that increases the sales. Utilization of the internet as a source of a good P.R is an upcoming trend by specialists who are widely using social media networks and blogs to create a good public image for their organizations. The advantage with this is that it incorporates the use of graphics giving the public relations experts the opportunity to spread better light on their organizations. A public relations specialist is someone with vast knowledge in journalism with good writing and verbal communication skills. Public relations revolve around the below disciplines:
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